4K HDR Content is coming to the Cineplex Store for select titles and devices in February
What is 4K?
4K represents the number of pixels on a screen. 4K TVs have an increased number of pixels in their screens, resulting in a higher resolution. 4K resolution is 3840 x 2160, a significant step up from Full HD TV resolution at 1920 x 1080.
What is HDR?
HDR stands for High Dynamic Range. HDR represents the coloring of images and is a result of the depth of contrast between light and dark colors that a TV screen can produce.
How many 4K titles will be available at launch titles?
There will be up to 50 titles in 4K HDR at launch, but that number will grow week to week. As more titles are added, guest’s will be able to view 4K HDR titles on a curated playlist on the Explore Page. Otherwise, look for the 4K badge when you rent or buy!
What is Harmonized Pricing?
4K HDR titles will be in harmonized pricing. Harmonized pricing means there will be one rent and one buy button and users will get the highest media quality that their device supports. That means, guests on HD devices will playback HD, and guest on select 4K capable devices will playback 4K content. All other pricing plans will remain the same until more titles are added
What are the restrictions?
4K content will be available for purchase on all platforms, but at launch only Samsung 4K TVs will play 4K content. Other devices will play HD content only. In the future, when other 4K capable devices become eligible, for example LG Smart TVs, their previously purchased 4K content will playback in 4K.
Further information for 4K HDR and device restrictions can be found at https://cinplx.co/4k